Roadside Advertising Affects Driver Attention and Road Safety

Lene Herrstedt, Poul Greibe and Puk Andersson, Paper fra 3rd International Conference on Driver Distraction and Inattention, Gothenburg, September 2013

Peer-reviewed paper presented at the "3rd International Conference on Driver Distraction and Inattention" in Gothenburg, Sweden, September 2013.

Read more about the conference here: http://www.distractionconference.com

The paper describes driver attention towards roadside advertising measured by use of an instrumented car in naturalistic driving studies.

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